Welcome To My Portfolio!
A little bit about me!
A dynamic and results-driven professional with 8+ years of experience in Product Management, Business Analysis, Data Analytics, and AI-driven innovation. I bring a proven track record of delivering scalable digital products by combining strategic planning, data-driven decision-making, and hands-on execution across diverse industries.
With expertise spanning Media, Financial Services, Investment Banking, Fintech, Supply Chain, and Retail & E-Commerce, I specialize in translating complex business needs into impactful product solutions. I’ve led initiatives involving Generative AI (LLMs), data platform architecture, and intelligent automation, enabling faster insights, smarter user experiences, and measurable growth.
My career is marked by a deep commitment to digital transformation, AI integration, Product Roadmap and cross-functional leadership—bridging business strategy with cutting-edge technology to drive innovation and operational excellence.
Hello!
EXPERIENCE
Aug 2023-March 2024
ADT Innovative Analytics- CDAP Program
Business Consultant
Full Time -Contract
Led digital product strategy and transformation initiatives under the CDAP program, identifying digital gaps and designing phased roadmaps to improve client maturity and ROI (20–30% projected uplift). Delivered Digital Adoption Plans (DAPs) with prioritized features, CRM/ERP integrations, and implementation blueprints. Managed cross-functional teams and vendor coordination, while applying Agile-inspired velocity tracking and scope control. Maintained close stakeholder alignment to ensure product recommendations met evolving business goals.
June 2022- Aug 2023
Aljazeera Media Network
Digital Product Owner - Growth and Analytics
Full Time -Contract
Worked on mutliple projects around increasing viewership, Trend Analysis, user behaviour and user management. KPI-Driven Feature Development, Building Referral , organic loops for the website, Vendor management and Digital Marketing across all media channels including Youtube, Instagram, Google News, SEO, Facebook, Twitter.
Strategic Third-Party Management, Product Roadmap and extensive A/B Testing
Setting up and managing all Analytics platforms like Amplitude Analytics
Sep 2021 - April 2022
Senior Consultant/Product Owner – People Advisory Services
Ernst and Young
Played a pivotal role in E-commerce and Retail projects, financial services clients leveraging data analytics for predictive insights and strategic decision-making for clients like H&M, Credit Swisse, USAID, Swiss Bank
Jul 2020 - Sep 2021
Odessa Technologies
Product Owner – Product Delivery
April 2019 - Jul 2020
Senior Business Analyst
Demonstrated leadership in Fintech ERP system design and implementation, significantly managing roadmap, design, testing and development in an Agile framework
Requirement gathering, BRDS, BPMNs, user stories, wireframing for and Fintech module designs, including payments, lease bookings, and asset management. Developed and integrated analytics features for Lease and Loan Management software. Proficient in API integrations, ERP and CRM systems.
EDUCATION
2022-2023
Douglas College
Project Management - Diplomo
2017-2019
Great Lakes
MBA with Dual Majors in Finance and Analytics
COMPANIES/CLIENTS
EXPERTISE
Digital Products- Growth
Specialized in driving growth for digital products through strategic planning, user engagement optimization, and leveraging data analytics to enhance product performance and market reach.
Excelled in identifying growth opportunities, implementing innovative marketing strategies, and using A/B testing, Hreflang tags and user feedback to continuously refine and evolve digital product offerings.
Data Analysis Data Visualization
Worked with diverse industry clients to mine data for actionable insights. I believe data is the new currency, I worked on extremely complex datasets utilizing advanced analytical tools and techniques to support strategic decision-making processes.
Change Management
Skilled in leading and facilitating organizational change management, adept at developing and implementing strategies to ensure smooth transitions, minimize disruption, and enhance stakeholder buy-in during periods of significant change.
Proficient in assessing change impact, risk management, communication to align with evolving business goals and objectives.
Product Development
Experienced in building products from Inception. Proficient in managing the entire product development lifecycle, from ideation and conceptualization to market launch, emphasizing user-centric design, agile methodologies, and cross-functional collaboration
Financial Services Products
Experienced in developing and managing Loan and Lease Management Software, demonstrating a deep understanding of financial products and regulations, with a focus on creating efficient, user-friendly solutions for complex financial transactions.
​
Skilled in Asset Management software development, adept at integrating principles of GAAP and FASB standards, ensuring compliance while optimizing functionality and user experience.
People Analytics
Proficient in leveraging People Analytics within the scope of digital transformation, focusing on harnessing data-driven insights to enhance workforce planning, employee engagement, and organizational effectiveness.
Expertise in integrating advanced analytical tools and methodologies to transform HR processes and decision-making, aligning people strategies with digital innovation to drive organizational growth and adaptability.
TOOLS
BI/ Data Visualization Skills
Database management Skills
Digital Marketing Skills
Project Management and BA Skills
Other Skills
