Senior Product Manager·GenAI Products·Project Management
I'm Nischala Reddy — 10+ years building and shipping SaaS platforms, GenAI features, and data productsacross Healthcare, Finance, Retail & E-commerce, Media, HR-Tech, Digital Marketing and Supply Chain. End-to-end product development — from discovery to launch — for teams that bet on what we ship.
10+
Years of Product Experience
7
Industries Served
20+
Brands & Enterprise Clients
40+
Tools & Platforms Shipped
Selected Work
Eight categories of work — AI/ML, dashboards, pipelines, retail analytics, consulting, BA, and growth — distilled from 8+ years across enterprise clients.
Problem
Medical-affairs analysts spent days hunting through 1M+ trial documents to answer single therapeutic questions, delaying go/no-go decisions.
Solution
Designed a GenAI + RAG product turning 30+ years of trial literature into a queryable knowledge layer — cut research turnaround by ~30%.
Problem
Planners and ops teams had no SKU-level shipping visibility or lane performance signals — exceptions surfaced days late.
Solution
Productized shipping & supply-chain pipelines for the D&A org — SKU-level visibility, lane performance, and real-time exception alerts.
Problem
Retail merchandising decisions were made on weekly aggregates with no predictive view of cohorts or store-level demand.
Solution
Built predictive cohort models, A/B testing infrastructure, and segmentation playbooks that informed merchandising and workforce planning for global retail clients.
Problem
SMB clients knew they needed to digitize but lacked clarity on where to start, what to fund, and how to sequence investments.
Solution
Led discovery, maturity assessments, and phased Digital Adoption Plans for SMB clients under the Canada Digital Adoption Program.
Problem
Newsroom growth had plateaued — no behavioural analytics in place, no clear funnel, and acquisition cost was climbing.
Solution
Owned growth and analytics for the digital newsroom — built referral loops, A/B testing, behavioural analytics, and SEO across web + apps.
Problem
Leadership teams across pharma, media, fintech and retail were drowning in ad-hoc reports with no single source of truth.
Solution
Designed and shipped 25+ executive and operations dashboards — semantic layers, DAX automation, and self-serve cuts that retired hundreds of one-off requests.
Problem
Strategy teams needed competitive and market intelligence at daily cadence but data lived behind 50+ unstructured public sources.
Solution
Built scraping + normalization pipelines feeding competitive intelligence and market data into Redshift / Supabase warehouses with schema-on-read.
Problem
A legacy ERP suite was bleeding defects and slowing every release of payments, lease booking and asset management modules.
Solution
Owned full SDLC for Odessa's Lease & Loan Management ERP — BRDs, BPMNs, wireframes, financial QA automation. 40% defect reduction.
Engagements
Fixed-scope sprints, monthly retainers, or full-cycle delivery. Available for project & hourly engagements via Upwork.
LLMs · RAG · Agents
Looker · Power BI · Tableau · Qlik
Redshift · BigQuery · Snowflake · dbt
Roadmaps · Maturity · ROI
Career
From workforce analytics at Barclays to GenAI products at Amgen and shipping data products at Arteryx — a deliberate path through the highest-stakes data and product organizations.
2025 — Present
Project Manager — Supply Chain Analytics (Data & Analytics org)
2023 — 2025
Product Manager — Analytics & Generative AI
2022 — 2023
Digital Product Owner — Growth & Analytics
2021 — 2022
Senior Consultant / Product Owner
2019 — 2021
Senior Business Analyst → Product Owner
2017 — 2019
Business Analyst — Workforce Analytics
Freelance & Contract Engagements
Outside of full-time roles, I work directly with founders, agencies and SMB teams as a freelancer — discovery, build, ship.
Civic Tech · SaaS
Product discovery and roadmap for SMS-first outreach SaaS — feature scoping, user-journey mapping, and analytics instrumentation.
Construction · Supply
Sales-ops analytics and dashboard build — pipeline health, regional performance, and quoting velocity for the field team.
Fintech · Telecom
Product analytics, partner-portal UX, and reporting automation for cross-border airtime transfer flows.
Consulting · CDAP
Led 12+ Digital Adoption Plans under Canada Digital Adoption Program — gap analysis, ROI modeling, CRM/ERP blueprints.
Healthcare · Data
Healthcare reimbursement data product — schema design, ingestion automation, and analyst-facing dashboards.
Tech Services
Discovery & BA for a workforce-management SaaS — user stories, wireframes, and acceptance criteria across 3 modules.
SaaS · Productivity
End-to-end product management for a B2B scheduling SaaS — onboarding, billing, and analytics instrumentation.
E-commerce · SaaS
Storefront analytics + GenAI-assisted merchandising research — competitor scraping pipelines and Hex notebooks.
Digital Marketing
Marketing-ops dashboards (GA4, Looker, Mixpanel) and campaign performance attribution for multi-channel agencies.
Manufacturing · Retail
Order-management product redesign and inventory analytics — built quoting workflow + reporting for ops team.
E-commerce · Retail
Shopify analytics, GenAI product-description automation, and SEO/conversion dashboards.
Toolkit
AI / GenAI (2025)
Modern Data Stack
BI & Analytics
Product & Delivery
Automation & Build
Selected clients & employers
Praise
"Nischala's work was of high quality. They met all of my requirements and expectations, and they even went above and beyond to deliver a great product."
"Sharp product instincts paired with rare data fluency — she turned a fuzzy analytics brief into a shippable, measurable roadmap."
Education & Certifications
2022 — 2023
Douglas College, Vancouver
Post-Graduate Diploma — Project Management
2017 — 2019
Great Lakes Institute of Management
MBA · Dual Majors in Finance & Analytics
Certified
PMP · Certified Scrum Master (CSM) · SAFe Agilist
Contact
Available for product, analytics, and AI engagements via Upwork or direct. Typical reply window — within 24 hours.
Vancouver, Canada · Permanent Resident